Forge is a new brand of innovative, organic grooming products. Its ambition is to offer an natural alternative to conventional products. This brief called for a strong and enduring brand identity that would live up its name. The visual identity aims to communicate the handcrafted nature of each pomade, soap and beard oil.

To pay homage to the medieval origins of barbering, woodblock illustrations of blacksmiths and barbers from the 17th century inform the visual identity. The use of 3D arrangements of fur, metallic and glossy surfaces, illustrates how the brand challenges the ordinary.